Men are not known for their gleeful embrace of holiday shopping. These events, although they tend to fall on the same day each year, have a way of sneaking up on guys. When you're considering your next promotional giveaway for a male audience, keep this in mind. Often you'll find you can create a program that solves one of life's big problems for guys: shopping.
A late spring campaign to sell lawn mowers, for example, could creatively solve a shopping dilemma by offering a feminine garden tool kit as a giveaway with purchase. Mother's Day? Solved!
The Larry Miller auto dealership in Salt Lake City Utah has a novel promotional campaign during the competitive holiday season. The dealership includes a generous package of coupons for free restaurant meals, tickets to NBA games, and movie tickets with every new car purchase in December. The idea is that these coupons, worth about $2,000 in total, can gifted to everyone on the car buyer's Christmas list - solving their holiday shopping problems.
The Larry Miller dealership chose these offers because they are owned by the same parent company as the basketball team, movie theaters and restaurant in question - but that's not necessary to employee a similar technique.
Examine your demographic and decide who else they might shopping for in the near future. Then offer appropriate "re-giftable" promotions like iPod accessories, tool kits, laptop bags and video cameras.
