Friday, May 21, 2010

Location, Location, Location

Creating great promotional items is like real estate, it is all about location, location, location. No matter how cool your promo items are, they won’t be working as hard for you as they should if they are stuck in the bottom of a drawer somewhere. You want to find something that will be right there front and center when your customers need you.

Let me explain. Imagine you are the owner of a car dealership. A huge chunk of your profits come from the parts and services department. Not only do you want to encourage people to buy cars, but you want them to service their cars at your dealership. So you decide to give out branded emergency car kits with your logo and phone number printed on the front. Customers will not only be thankful for the jumper cables when their battery dies, but they will also know who to call to get that battery changed.

Good promotional items not only encourage sales, they build lasting relationships.


22-Piece Deluxe Highway Emergency Tool Kit
From
$9.24



Emergency Car Care Kit in Convenient Fold Out Case
From $
8.36