Want To Be Remembered?

Just how effective are promotional items? Incredibly effective according to a recent study by PPAI Research. The study surveyed 1,005 consumers who recalled receiving a promotional product in the past 24 months to find out how they responded to promotional products.

The study reported that promotional products delivered much higher recall rates when compared to print, online advertising, and television. Out of respondents who had received a promotional product in the past two years, the study found that:

• 83 percent could recall the brand/company advertised
• 75 percent remembered the product/service
• 80 percent clearly identified the type of promotional product
• 74 percent could recall the company/brand and the product/service/message advertised
• 69 percent could remember all three aspects

What were some of the items with the greatest advertiser or message recall?

1. Pens
2. Calendars
3. Coffee Mugs
4. Magnets
5. MP3 Players
6. T-shirts/golf shirts
7. Tote bags/bags
8. Gift baskets of food