365 Promos: It’s all in the Wrapping

With Father’s Day coming up it’s time to start shopping for the man who has everything. So what are people most likely to buy for their dads this year? Studies have shown that gift cards are proving to be a top gift choice for a whole range of holidays and occasions. A study by Deloitte says that 85 percent of people bought a gift card because they wanted to give the recipient a choice. And 57 percent of people bought one because they didn’t have any idea of what else to buy.

With gift cards being such a hot gift choice, the question is how to make your gift cards stand out. Evidently it is all in the wrapping.

The same survey showed that 50 percent of purchasers were more likely to buy a gift card that comes in attractive wrapping. Another study by Chase Paymentech showed that 61 percent of purchasers were strongly motivated by free, specialized gift packaging.

Target has been able to leverage their gift card wrapping brilliantly. Some of my favorites are the gift card that is also a nightlight and a gift card that lets you record, mix, and play back your own tune.

But customizing your gift cards isn’t something that only the big boys can afford to do. With promotional products it is easy to give your gift cards a little extra zing. And it is no wonder people like the personalized packaging. When buyers are giving money as a gift, they want it to look like they at least put some thought into it.

Here are some great ways to spice up your gift cards. The key is to find something that matches your business.

For stores that specialize in tools and other hardware, including a branded tool is a great way to attract attention.