The Most Motivating Promotional Products

Do some promotional products do a better job at motivating people than others? According to a recent study by PPAI Research the answer is yes.

As part of the study, a panel of 1,005 consumers were asked, “Which of the following promotional products when given to you, are most likely to motivate you to take a particular action or lead you to have a more favorable impression of the advertiser/company?”

Items that scored high were:

1. Food basket
2. MP3 player
3. Clock/watch
4. Digital picture frame
5. Luggage
6. Shirt
7. Wallet
8. Tote bag

The study also looked at which items would be kept the longest. Respondents said that they were most likely to keep the following products around for at least a year:

1. MP3 player
2. Luggage
3. Digital picture frame
4. Coffee mug
5. Calendar
6. Tote bag
7. Pen

As a business it can be challenge to reach your target audience when so many others are clamoring for their attention. While the above information can be helpful when deciding where to focus your marketing resources, it is important to get to know the preferences of your own clients. Don't be afraid to conduct your own informal survey with clients you are more comfortable with to find out what kind of promotional items would resonate with them.