The other day at the grocery store I couldn’t help smiling at the clerk’s uniform vest. It was absolutely covered in pins and buttons. In about 30 seconds I knew more about her than I did about my neighbor. Evidently she was a Christian who liked cats and needed her cup of coffee every morning. She had been employee of the month at least two times and the grocery store where she worked believed that “customers always come first.”
So take a tip from the grocery store clerk — if you are looking for a fast way for customers get to know you better, you can’t beat the button.
Promotional buttons and pins are incredibly versatile. You see them everywhere, including stores, athletic games, political rallies, and business conferences. And they can send a variety of messages. They can be funny, professional, political, persuasive, and sometimes even irreverent.
What I love about the button is that it not only sends a message to others, but it is a good reminder to the person wearing it. The store clerk who wears a button that says “customers always come first” not only lets customers know that they are important to the business, but every time the clerk puts the button on it reminds her that customers are important.
Buttons are also a good way to celebrate milestones and achievements. Want to let clients know that you have been around for a while? Then create a button celebrating your 10th anniversary. Buttons can also let people know about a recent award the company won or a humanitarian project you are involved in.
So don’t be afraid to let people know who you are and what you stand for. Go out and get yourself a button!
