Cooling Off With A Hot Promotion

Fairs, sporting events, and expos pop up like weeds during the summer months. This year make your promotional items unforgettable by setting up a “cool off” station at a local county fair or other event. Booths like these attract people like flies during the summer months and they are very simple to set up. Most importantly you will want a couple of pop up tents for shade. Make sure you have some signs printed so that your company name and information are readily visible. You can also have some fliers or business cards ready to hand out.

Now it is time to stock your station! Here are some ideas:

1. Provide ice water in large water coolers and then hand out branded sport bottles for people to fill up. If you are unable to provide sport bottles for everybody, you could have some paper cups printed with your logo. Then mark several of the cups as winners. If somebody draws a winning cup, they receive a free water bottle or other promotional item. Or if you want to build up your contacts, offer the bottles as an incentive to sign up for your mailing list.
2. If the event is an executive event, put together a “cooling off” bag. You can stock the bag with things like mini fans, sport bottles, visors, hats, and umbrellas. You could even use a cooler or tote bag to put everything into.
3. Rent some water misters. These are great at cooling people off quickly.
4. Hand out snow cones! These ice cold treats bring out the kid in just about anybody and they cost hardly anything to make.
5. Freeze some wet, branded hand towels beforehand. These feel great when placed on your forehead!
   

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